Consciousness Runs Deep

                                   Conservation- Consciousness Runs Deep
This is a really catchy song. It begins with a young man who appears to be in a music/art studio and walks outside where the street literally turns into a "river of consciousness".  I like the message, especially being spoken from the perspective of Mother Nature. It flows like a poem about why we should conserve nature and it makes the connection between human destruction of the planet and the need to learn from our past to protect our future. I really like the use of the river in the video, it speaks to the importance of clean water and seems to act as the living embodiment of Mother Nature.
The video is sponsored by a  few different types of organizations and businesses like Sierra Club, Oakley, Simms, Northwestern Exposure, and The Freshwater Trust. The video itself  was created by Soul River. Based on who the sponsors are (Oakley sells sunglasses, Simms is a fishing apparel company, Sierra is an environmental organization, etc) I believe this video mostly serves the purpose of marketing. It targets young, hip, audience.
My "land ethics" involve taking only what we need as a species and getting the most out of what we take. Reducing our consumption of resources, recycling what we use to make new products, and reusing what we take so we don't need go go out and buy more is a huge part of treading lightly on the earth.

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